17 Apr 5 Social Media Marketing Tips Guaranteed To Increase Your Followers
When it comes to social media marketing, there are lots of things that you can do to increase your audience.
Social media helps gain you more customers and the more customers you get, the more coverage and money you will make. An industry report conducted by Social Media Examiner in 2016 says a significant 90% of marketers said that social media is important to their businesses.
Here are 5 of the best tips that help your social media marketing:
1: Purchase a social media scheduling tool
If you are short of time or you can’t afford to employ someone, why not invest in a social media scheduling tool? A business without social media is a big no-no nowadays, and you don’t want to get left behind, while your competitors are talking to their customers online.
Several social media tools will help your business save time and money. All social media marketing tools have their advantages and disadvantages with some free and some paid.
The most popular paid for and free Social media tools include; Hootsuite, Social Sprout, Buffer and Social oopth.
2: Use different content for various social media channels
Never post the same message on Twitter, Facebook, Instagram, Pinterest, Snapchat, Google + or Linkedin. Each social channel has a different audience, for example, Snapchat is popular with younger users and LinkedIn with more business professionals. You can post the same articles but make sure that your write ups to introduce content.
3: Don’t be afraid to share your content more than once
Many of us post our content to our social media channels once and hope that the traffic will come flooding into our websites. However, unfortunately, it doesn’t work like this. You need to post at least 3-4 times a day because people don’t always receive your message the first time around and with so many social media messages posted, messages can often get buried. An article on the Hootsuite blog says that; “Based on statistics, each Tweet sent can reach a potential audience of 6.7 million followers. But, only 70,000 people on average see any single Tweet sent. This means that we would have to send a Tweet a minimum of 96 times before we could be sure all 6.7 million followers were to see it at least once.
4: Use your brand logo and cover photo
You will be amazed by the number of people who use poor logos and cover photos on their social media pages.Have you ever heard of the saying “A picture tells a thousand words”? You should always make sure that all images are clear and that the audience can tell what your pages are about. The social media pages with the most likes are usually the pages that are clear and get the message across with a great call to action.
5: Post at least once at day to at least one of your social media platforms
One of the main reasons people unfollow businesses on social media is because they aren’t posting regularly enough.
People like to see competitions, quick responses to questions, Quizzes and news on offers.
Which platform should I post to?
This depends on the type of audience you are trying to reach. It’s better to have less social media marketing accounts that you can post regularly to than lots of social media accounts that are never updated.
Garrett Moon suggests in a post on KISS metrics that companies aren’t sharing their blog content nearly as much as they should. Many of us have the mentality of “share once and forget”. We publish something on our blog and distribute it across all our social media channels just once. But we forget about the people who might not have seen the message the first time around.
A much better solution is to share each blog post multiple times, depending on the platform, in a timely fashion. For example, you might tweet, Facebook share and Google+ your article as soon as you hit publish. Then a day later you might want to tweet it again. Perhaps the following week we should post another Google+ share.
These are just five great social media marketing tips that are guaranteed to help your business increase its social media marketing followers. With social media continuing to take over our daily lives, many more tips and tools are available to use.
What are your top social media marketing tips? Do you agree with the above? Let us know in the comments or on social media.