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The Latest Digital Marketing Trends

The latest digital marketing trends

The end of a year and beginning of a new one we reflect on how things have developed, and we look at the latest digital marketing trends that are likely to take off in 2017.

We take a look at the latest 2016 digital marketing trends; that will take us into the New Year and go off with a bang well into 2017:

Content

An article by Brandwatch suggests that:

  • On CMS platform WordPress, 56 million blog posts are published every month
  • A 2011 study by AOL/Nielsen showed that 27 million pieces of content that was shared every day
  • The top 3 content marketing tactics are blogging (65%); social media (64%); and case studies (64%).

Without content on the web, you are invisible in the digital world. Your potential audience has no idea, who or what you are trying to sell.

B2B Marketing

Before people go out or reach for their computer devices or mobile phones, they want to know that they are getting good value for their money. As a business, you need to give people a reason to visit your website and online social media, so they return and tell their friends about their experience. This is why getting content right in B2B marketing is crucial Using interactive videos, images and data alongside reviews and tips on products will entice customers to visit and return to your online presence on a regular basis. I can see more B2B businesses investing more in content towards the end of 2016 and well into 2017.

Visuals

Everyone loves to see funny images of cats or cartoons and colourful graphs and charts full of data statistics to help break down text-heavy articles.

Infographics

Many businesses have been using infographics around for a few years, and I can see this continuing well into 2017 and beyond. Infographics are a fantastic way to show off sensitive data, make comparisons and raise awareness. Infographics can be used in social media, email marketing, websites and blogs, whitepapers and in press releases. If you need help in creating them, there are free tools like Canva and Creative blog that you can use to make this less time consuming and easier if you do not have a budding artist on your team.

infographics

Video content

Video content is on the rise thanks to YouTubers like Zoella and Alfie Deyes. The couple have inspired many people to start Vlogging, they have millions of subscribers and are receiving thousands of daily hits to their videos. Whether your video is on Facebook, Twitter, YouTube or Snapchat, it is an innovative way of showing an audience what it is like to follow a brand, company or a person. Businesses are using this to host product reviews and “How to” videos, so customers can make a decision on whether they go one step further and purchase their intended product or they buy a different product.

Her Campus: Windsor Hanger

Her Campus is an online magazine and college marketing firm aimed at providing news and resources to college-aged females. The Online magazine was founded at Harvard, in the US and it has grown to include 112 other college branches. The site started to use video content as a way of engaging its audience.

Co-founder Windsor Hanger explained: “We ran a marketing programme for New Balance, for example, in which we had college students vlog

about their workouts. She added: “The more video you do, the better idea you will have of what resonates with your readers and what doesn’t. “Even if you cannot predict which videos are going to go viral, videos add an extra element to your site that will make you more approachable to your customers, users and readers.”

Long form content

Did you know that which content performs better than shorter content?

Co-Founder at Crazy Egg & Hello Bar, Neil Patel did a test to see if long form content performed better than shorter form content. Neil decided to run an A/B test on the homepage of Quicksprout.

The current homepage has 1,292 words and he also created a new version of the page, which only contained 488 words.

Guess which one performed better?

The original homepage converted 7.6% better than the new variation. However, it did not end there. The leads from the long form content version of the page were better in quality.

Wearable devices

Since the introduction to the FitBit in 2014, followed by the introduction of the Apple Watch, fitness trackers and smart watches, are becoming more and more popular across the globe. A year ago just 16.0% of adults in the US were wearing technology devices; eMarketer expects that figure to double by 2018, to 81.7 million users.

An article on Wearables says that 9.5 million wearable technology devices were sold in the last three months. These include Apple who sold 400,000 Apple Watches in China in this period. However, smartwatches as a whole only grew by 3.4% in twelve months.

Xiaomi is China’s top-selling brand with 2.8 million Mi Band sales in China. Lifesense (which sold over 1 million fitness trackers), Okii and 360 (both makers of popular kids trackers).

Mobvoi’s successful Ticwatch 2, crowdfunding campaign shows that Chinese brands can sell smartwatches internationally with nearly 10,000 people pledging $2 million in a month.

Fitbit, Misfit and now Motorola are also selling watches and trackers there.

Huami – Xiaomi’s manufacturing partner, which makes $15 smart fitness bands also reportedly sold 3.8 million to Thailand Telecom recently.

Do you agree with these digital marketing trends? Let us know your thoughts and any more trends that should have been added to the list.

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