11 Oct 2020 SEO Trends That Will Be A Reality
2019 was an exciting year for the SEO industry and it is clear that 2020 SEO trends will make the work of the SEO specialist more difficult. We are looking at the increased use of technology and various new developments that can lead to the need to make campaign modifications. Also, Google is updating the data it offers, like structured data reports in Search Console. With this in mind, what SEO trends will dominate 2020?
Some things that are clear right now are presented below.
Increased Use Of Voice Search
A website has to be optimized for users. At the moment, we see a clear increase in the use of voice assistant search. This includes options like Cortana, Alexa, Siri and Google’s assistant. Smart helpers are also included in various gadgets. This is why you need to focus on voice search.
Because users speak search queries, the phrase turns complicated and long. When you create content, you have to be sure that it includes phrases that are scalable. They do not have to be academic or intentionally wrong. They need to incorporate phrases, not just simple keywords.
Mobile First Indexing
Rich snippets will be more important than ever. They are relevant for the voice assistants and are really important for mobile phone users. With just some clicks you can receive important information in a more suitable way on the small devices. These are not direct search engine ranking factors but mobile optimization is more and more important for SEO specialists.
If you want to use SEO in your digital marketing strategy, you absolutely need to optimize for the mobile device user. When you optimize websites without focusing on mobile first indexing, it is a certainty that you will not rank as highly as possible.
For years now, SEO specialists highlight the fact that content is king. In 2020, this is also true but we also have to think about video content use. There is more and more video content created for everything online, ranging from specialized AI content to blogs. We can now learn anything we want online through video content from marketing to how to knit.
In 2020, content will need to be tailored based on video consumption. At the same time, be sure to use YouTube’s sitemap in order to identify really good keywords or information that is relevant for the content you create.
While so many site owners just focus on the content, SEO specialists will tell you that you absolutely have to stay focused on user experience. mobile-first is a highly-complicated topic that needs to be tackled from many different sides.
The most important thing to remember is that search engines look at important factors like page loading speed, time on site and others. These are really important since they are actually ranking factors that keep gaining importance. In 2020 we will see a huge focus put on loading speed. Site owners absolutely need to make sure their pages only include important information. Everything from images to scripts used has to be analyzed and sped up.