Content is the heart of your campaign when it comes to planning digital marketing strategies, everything online is content, from articles, to blog posts, to video and podcasts. It's important to share the same tone and voice in your content, so you have the best brand...
It’s one thing to have a website and another to have a website with an impressive conversion rate. Your website when handled properly can be your most effective marketing tool. Since marketing has taken a whole new turn— gone digital. Having a good website for your...
When it comes to hiring the person that will handle your online image, it’s something that requires utmost care-- there are crucial questions to ask before hiring a web developer. Picking the right web developer for your company shouldn’t be hastily decided on because, this...
Running a business that has no root on the internet is definitely a risk you can’t afford to take. If an internet guru like Bill Gates to say “If your business is not on the internet, then your business will be out of business”, it’s...
Statista says that it is estimated that there will be around 2.67 billion social media users around the globe, up from 2.34 billion in 2016; with this, in mind, it’s important to add social media marketing share buttons to your blogs and websites. With almost everyone...
Content means everything to marketing products and services online. If no one trusts your content, it won’t convert your audience. The benefits of online content for branding is great. According to Altimeter study, nearly 78% of consumers report it improves brand trustworthiness. The reason custom content...