Every day, traditional marketing techniques become obsolete. This means that if businesses are to strive, a forward thinking approach is critical. This is where content marketing comes into play. Content marketing in layman’s terms is a method that’s used by marketers to create and publish...
In today’s world, a company cannot fully thrive if they do not have a website. A website is a critical tool for your business in such a way that one cannot overlook its importance. When it comes to building the website, however, there are questions...
With the start of the New Year, it's time to watch out for the future and what it holds in respect to websites and web design. As technology continues to advance and becoming more integrated to our daily lives, users desire more from their user...
Because consumer and buyer behavior is not static, digital marketers must continuously find ways through which they can reach their target audience depending on what is trending at any given time. New social media platforms pop up every now and again; consumer preferences arise and...
When it all started out, WordPress was best known for the fact that it was a popular standard blogging platform that went to great lengths to offer bloggers and copywriters an easy way to publish content online. Over the years, thanks to the fact that...
Way back in 2014, the number of people accessing the internet via their mobile devices as opposed to their desktop computers reached a tipping point. The number of people accessing the internet via their mobile devices surpassed that of people doing so via their desktop...