Because consumer and buyer behavior is not static, digital marketers must continuously find ways through which they can reach their target audience depending on what is trending at any given time. New social media platforms pop up every now and again; consumer preferences arise and...
When it all started out, WordPress was best known for the fact that it was a popular standard blogging platform that went to great lengths to offer bloggers and copywriters an easy way to publish content online. Over the years, thanks to the fact that...
Way back in 2014, the number of people accessing the internet via their mobile devices as opposed to their desktop computers reached a tipping point. The number of people accessing the internet via their mobile devices surpassed that of people doing so via their desktop...
The latest digital marketing trends The end of a year and beginning of a new one we reflect on how things have developed, and we look at the latest digital marketing trends that are likely to take off in 2017. We take a look at the latest...
When it comes to designing your blog or website it isn’t just about the visual design, it’s also about your brand or company and how it’s represented. As a company or a brand, you need to drive traffic to your site before you even think about...