13 Jun Content Management Systems Development Trends in 2017 & Beyond
A Content Management System (CMS) supports structured content management features like the ability to store video, images, news documents, and all manner of online content. As for the owner of a website, CMS provides you with the power of controlling and updating your website without having to rely on external agencies and IT employees.
In 2017, global spending on IT is projected to hit $3.5 trillion, up by 2.9% from the $3.4 trillion figure of 2016. Also, spending on IT services in 2017 is set to rise 4.8% to nearly $943 billion. These figures are clear indicators that already lots of organizations have allocated sizeable budgets towards keeping up with the new trends happening in enterprise technology.
Therefore, as 2017 enters the second half, it is prudent to be conversant with some of the disruptive CMS trends that could impact your organization over the coming years.
From CaaS to EaaS
In 2017 the key will be to offer digital marketers the power of generating more than just Content-as-a-Service (CaaS) or straight-up content streams. In addition, intelligent Web Content Management architectures will be supplying Experience-as-a-Service (EaaS), assembled components all rendered within a CMS framework but delivered to the user through distinct applications.
This certainly is not going to be that easy as savvy customers will want assurances that their concerns or the challenges are surrounding the issues of performance, content preview and context clashing are being adequately addressed before they agree to sign on.
General vs. Specific CMS
Over the recent years, there has been a growing demand for specialization — social media needs, eCommerce needs, and content editing needs rather than general CMS. In 2017 and beyond what will be needed is going to be a customizable, generic CMS. Today, customization is everything. The power to leverage any possible functionality through various modules and plugins will be invaluable. Module availability is going to be critical. Content Management System of 2017 will give decision makers the ability to choose those modules that are meeting their specific business needs.
Artificial Intelligence (AI) & Automation
In recent months, there’s been much talk about how Artificial Intelligence is radically changing business world, and in this regard, customer management platforms have not been left out. Advanced AI is now making it possible for CMS to go deeper into customer data and utilize the insights gained in delivering more meaningful and customized messaging to customers at the time and at the right place. Predictive analytics and machine learning are taking the element of the guesswork out of numerous challenging marketing decisions, and the truth is that organizations that don’t quickly embrace AI in their CMS strategies risk becoming irrelevant very quickly.
With Artificial Intelligence and machine learning reaching maturity, increasingly too, automation is becoming an important viable component of CMS strategy. Automation in CMS is also changing the expectations of the customers from the brands and businesses they are interacting with.
Businesses are demanding even more stringent security controls such as breached password detection, password-less authentication, Google Authenticator, biometric security, and so forth. It is not easy to get a CMS platform that can react quickly enough to keep up with the pace of demand. Even the costs of retro-fitting these key security controls into current CMS systems are understandably high.
There are, however, specialist services existing today geared towards serving this specific need, such as DailyCred, Auth0, and Stormpath. Experts are predicting that 2017 will see the emergence of integrated and configured CMS platforms that are going to utilize more of these specialist authorization and authentication services.
For over 2 decades, when it comes to content management systems (CMS), the only thing that has been constant is change. This will certainly continue to hold true for 2017 and beyond. You can expect to see new CMS approaches and in some cases major realignments in the industry.In the days ahead, marketers will be looking for environments that are more flexible in terms of sourcing as well as in propagating these emerging CMS experiences.