02 Nov Four Ways To Improve Your Conversion Rate
It’s one thing to have a website and another to have a website with an impressive conversion rate. Your website when handled properly can be your most effective marketing tool. Since marketing has taken a whole new turn— gone digital.
Having a good website for your business gives you the edge for better sales and also brings brand recognition and acceptance by users. How well your website is designed plays a crucial role in the increase of conversions.
There are ways you can increase your conversion rate and we would be looking at four of them
Make your design responsive
This is one sure way you can improve your conversion rate—creating a design that is responsive. By responsive, it means the contents on your website should fit perfectly on the device with which they’re viewed. With the incessant increase in the number of mobile users, you’d agree that your responsive design should be made to fit them. These set of people are quite impatient and wouldn’t spare anytime on a site that doesn’t accommodate their devices.
A survey carried out by eMarketers has it that 55 percent of the respondent in the U.S. revealed they wouldn’t patronize a brand whose website/mobile experience has a poor design. Which means that mobile-optimized websites is the way to make the best out of conversion rates.
Be clear about your values
In your bid to convince users that the solutions to their problems lies with you, make sure your homepage is as precise as possible. Meaning you should only list those values that are important to your users and leave out every unnecessary detail. Your website is supposed to be as plain and straightforward as possible—to be able to guide first timers on what your business stands for.
Having many details on your homepage might end up confusing them; their focus could be disrupted which makes them lose sight of your value proposition.
All you need is to have a witty and well-focused value proposition featured in the front and centre of either your landing page or homepage coupled with a captivating image. It will help you get better attention from your users and will encourage them take the next action.
Make your forms simple
Try and make your forms simple. Nobody likes spending more two minutes filling a form on a site—it’s a big turn off. Try your best to reduce the number of fields of required information; there’s no need asking for unimportant details.
Predictive text is meant to help users speed up their form completion, as well as auto-filled. To avoid users making mistakes, provide visual cues to help indicate errors and let them know what’s required of the.
Lastly, vertically arrange the forms in single column layouts for users to enable users move freely from one field to another.
What’s a website if users can’t take actions? It’s not about having call-to-actions, but how effective are they? CTAs serves as a guide that tells users what to do every step of the way. Avoid confusing CTAs because, they would end up reducing your conversion rates. Use simple CTAs like “continue” and “learn more” and forget about generic CTAs. Making your CTAs visible will help your users take more actions—CTAs shouldn’t be too small neither should the button color not pop against dominant colors on the site.