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The importance of content in digital marketing strategies

Content is the heart of your campaign when it comes to planning digital marketing strategies, everything online is content, from articles, to blog posts, to video and podcasts.

It’s important to share the same tone and voice in your content, so you have the best brand voice which is what sets you apart from your competitors.

Research on a article says that “less than half of businesses have a content marketing strategy, so are missing out on the opportunity to plan, manage and optimise their content marketing.”

Here are some tips on the importance of digital marketing strategies and how you can achieve them within your online content.

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Content is great for SEO

When you open Google or Bing and type a keyword or Phrase in the search engine works to bring you up the most relevant information that you entered into your search box. Google comes up with Algorithms that are always changing, so make sure that you regularly create fresh content and update current, so you don’t get left behind in the search and will rank higher for longer.

Building customer trust

You can build customer trust by putting out content that is relevant. Therefore the more useful your content is, the higher it will rank in the results. So you don’t have to scroll through lots of pages to find the best content.

To build customer trust you much make sure that your brand story is consistent across all of your online channels. You can do this by highlighting your commitment to customer services as well as replying to your customer queries on social media pages such as Facebook and Twitter.

Make sure that your online content doesn’t have lots of contradictory messages or contradictions as these will harm people trust in your business.

If you receive customer complaints make sure you resolve them as quickly and efficiently and never delete them or ignore them no matter how angry your customers appear. Always respond politely.

Try responding to complaints by adding a few personal touches such as

  • Using a name to sign off your marketing emails, don’t just write dear madam/sir
  • Include pictures and, a short biography of some of the staff who work at and/or run your company on your website.
  • Make sure that everyone who interacts with customers on social media, in-person, by email or phone get into the habit of introducing themselves with a first name and giving a message such as “I hope you are well” this can go a long way in creating a sense of intimacy and trust.
  • Write a personal email or letter to regular long-term customers, so they feel valued instead of just another number.

 

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Content helps build brand awareness

When done correctly content marketing will increase traffic to your website and social media channels so you will continuously build up lots of traffic and inbound links to your website. You will also gain more leads through your content which means that more customers will be aware of your brand.

For example, Liz Earle recently sent me an email about a new skincare mask that they launched. A week later I received another email with reviews about the product from customers. So the target audience which is females from the age of 35-65 can read about the product and how to use it. The more people are told about new products, and they are followed up with a positive email with reviews and instructions on how to use it. The more people will sign up to the email list and buy the product.

Make sure your content is Proof read

If your content is littered with mistakes such as spelling, punctuation and grammar, no one will take your business seriously. You need a word perfect error-free site, so people will want to read what you have to say and return to your site for valuable information about your services.

There are lots of online custom writing websites who offer proofreading services that can handle your online proposals and content plans.

Visitors share great content on social media

If your business isn’t already on social media then its time you got with the trend. Almost every digital marketing strategy includes a social media plan which includes content. You are the experts in your field so go creative, sells your products, promote your USP and get creative. Social media is also a popular way to get your content to the top of the search engines so you can easily reach your target audience.

Creating content that people want to read is one thing, but it’s a different kettle of fish trying to create content that you want to go viral and for your audience to share. The more people who read and share your content the more customers you are likely to gain.

Build Backlinks

The more interesting your content is, the more other websites will want to link to yours to share what you have to say. Your audience can grow by a lot and backlinking can help you rank a lot better in the search engines. If top websites are linking to your site your page authority will also increase.

It’s much better to build links rather than pay for temporary ads. Unlike paid ads and other marketing tactics, investing in link building lasts as long as the page on which it resides remains active. With Paid ads, you only pay for temporary visibility; however, with links, you can get a permanent placement which continues to send traffic to your website for a lifetime.

The key to link building is to achieve placement on a high profile publication. Some brands display logos on their site which they have appeared on, as a reference to that source,

Placing these badges on your site will make your brand more authoritative and trustworthy, resulting in higher conversions.

By building more backlinks, your business will gain more search visibility, more traffic, higher page authority and it will set you apart from your competitors.

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