29 Mar Why Online Brands need a brilliant Content Strategy
Have you ever wondered why top online brands like Coca-Cola, Apple and Superdry are doing so well? The reasons behind them doing so well is because they have a well organised brilliant content strategy team.
It’s no secret that creating content (whether in the form of a video, article, blog post, or infographic will help your brand improve their online presence.
An article on MarketingProfs.com says that a study taken by Content in 2016 revealed that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels.
Help to build online brands Identity
The better your content is, the more people will remember your brand and will want to purchase from it.
You need to go that extra mile to create authoritative content such as Coca Cola who are a perfect example of this, and you can be seen as an expert in your niche so that you will get repeat business.
In 2014, Coca-Cola created the “Share a Coke” campaign which is a multi-national award-winning campaign.
Coca-Cola created 250 well-known names and travelled across the US for a “Share a Coke” tour, where fans were given two customised Coca-Cola mini cans for themselves and one for someone special of their choice. The company tour also provided alternative options with nicknames such as “bestie,” “Star” or “BFF.
Increases social media followers and website subscribers
With social media, it’s now easier than ever to promote online brands and by marketing that content (whether through Google+, Twitter, YouTube, StumbleUpon, or Facebook) it offers a cost-efficient way to connect with highly target audiences.
Content can be shared on social media and featured in weekly newsletters and data can be captured from this to help generate more leads.
A good content strategy will help improve your SEO
Publishing a content strategy will help to improve your SEO. If you come up with some clever keywords, the higher you will rank, leading to more traffic and potential customers landing on your website.
Don’t go overboard with keywords because Google will penalise you and this won’t look good on your brand and its reputation.
Increase your brand conversions
If people enjoy your articles, they will be more likely to buy your products. Product launches and reviews are ideal for your content strategy plans because they also create trust and people are more likely to buy a 5-star product than a 1 or 2 star. By adding a link within your content to a product insert a call to action such as “Buy Now” and this will direct your customers to where they can buy products.
You can develop lasting relationships with your audience
By sticking to a strict content strategy, this will help you to communicate and keep in touch with your audience or potential customers. Before purchasing from you, they may want to ask you questions about a product they have purchased or a product that they are thinking of purchasing.
Content marketing guarantees you repeat business
The more you interact and help your current customers the more likely they are to buy from you again. For example, take an SEO consultant or agency who went that extra mile to help you on evenings and weekends and as a result of their work your conversions increased. You are more likely to use them again if they are publishing online help or tutorials during weekends and evenings.
These are just a few ways on why online brands need a content strategy. By being creative and using your imagination, you will be surprised with what you can come up with when it comes to marketing your online brand to your target audience.