Have you ever wondered why top online brands like Coca-Cola, Apple and Superdry are doing so well? The reasons behind them doing so well is because they have a well organised brilliant content strategy team. It’s no secret that creating content (whether in the form of...
It doesn’t matter how revolutionary your products is—no one is going to buy it unless they know your brand exists. Couple that with the fact that we now live in a digital culture which has fundamentally reshaped the business landscape. The battleground for brand awareness...
Every day, traditional marketing techniques become obsolete. This means that if businesses are to strive, a forward thinking approach is critical. This is where content marketing comes into play. Content marketing in layman’s terms is a method that’s used by marketers to create and publish...