seo checklist

The Ultimate 2017 SEO Checklist for WordPress Beginners

When it comes to implementing that ultimate 2017 SEO checklist for WordPress beginners, many newbies have trouble with knowing where to start.

So you have purchased your domain name, and have chosen WordPress as your website or blogging platform, what comes next?

Before you start to look at offsite SEO, you need to conquer onsite SEO. This SEO checklist for WordPress beginners will cover some tips on how to get your website SEO friendly.

Test your page speed

Page Speed is one of Google top priorities which it comes to ranking your site.Having a slow page means that search engines can’t crawl as many pages and this could affect indexation and Google rankings. You can test your pages load time with page speed insights, all you need to do is type in your websites URL, and your result will show along with helpful suggestions to help you improve your current page speed. To check all of your websites URLs it’s quicker to use a tool called WebSite Auditor.

Results from a Search Engine Land article about mobile Pagespeed shows that if your page takes over 3 seconds to load, you will most likely have a high bounce rate because people will get bored and click elsewhere.

The article also says that if your website takes more than 3 seconds to load 40% of individuals will leave your website which is bad for conversion rates and profit.

loading time data chart

Source: Google/SOASTA Research, 2017

Local Listings

Whether you are a freelancer, a small business or a larger organisation you need to make sure that your target audience knows where to find you online. Make sure that you set up accounts on local directories such as Yahoo, Yelp, Foursquare and any others you can find. The more local listings that you sign up for, the more your customers will be able to find you, click on your website and purchase.

Keywords and placement

Make sure that you add your most important keyword into your page URL and title tag. Use the Google Keyword tool to help you find suitable keywords for your articles.

Image Optimisation

You must make sure that you optimise your images as this will help your website load quicker. Make sure that you save images as JPEGS or PNGs. It’s important to keep the files sizes as small as possible.Installing the WP plugin will automatically compress your images without losing any visual quality.

URL structure

URLs need to be short, and the first 3-5 words need to be keywords as Google states that they are the most important.

Use a Cache plugin

The Cache plugin enables your website to load faster. Use WP Total Cache of Super Cache, both of these are free to download.

Competitor Research

The best way to do competitor research is to make a spreadsheet in Excel and include your competitor’s company name, website URL, Google Rank, Title, Description and link. Then check their social media and backlinks to see who they are linking to. SEM Rush is an ideal SEO tool that can be used for competitor research


There are some great SEO tools out there, both paid and unpaid that you can use while working your way through the Ultimate 2017 SEO Checklist.

If you have followed the SEO Checklist above your website should start to enjoy the benefits of traffic, and as a result of this, your site will gain more visitors.

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